151: 5 Steps to Funnel Leads to Your Group Program

Written By Allison Nelson

Apple Podcasts | Spotify | Stitcher

Today, I wanted to share some valuable insights from our recent podcast episode, "5 Steps to Funnel Leads to Your Group Program." If you haven't had a chance to listen yet, you're in for a treat. 🎙️

In this episode, we dove deep into the world of lead generation and promoting your group program simultaneously.

I know how challenging it can be to address the pesky sink full of dishes that is lead generation, and that's why these 5 steps are designed to make the process more intentional, fun, and ultimately successful.

Step 1: Determine Your Business Assets

Let's start by evaluating your current business assets. What are your primary marketing channels? Is it your email list, Instagram, Facebook group, or perhaps your podcast? List them out and rank them based on their effectiveness in attracting your ideal audience.

Step 2: Leverage Your Strengths to Attract Leads

Identify your strengths and leverage them to attract leads. You don't need to be everywhere – focus on what you enjoy and what resonates with your audience. Remember, everyone is everywhere, so find freedom in choosing what works best for you.

Step 3: Uniquely Position Yourself

The key to standing out is to uniquely position yourself. Look at the inside of your group program – your curriculum, delivery, and client wins. Break down each step and articulate why it's important. This is the secret sauce that sets you apart.

Step 4: Put It All Together

Now, it's time to combine your lead generation strategy with the uniqueness of your group program. Pull content ideas from each pillar of your program, creating a marketing strategy that features you in your most powerful light.

Step 5: Package It in a Juicy Bow

Titles, hooks, and content matter. Juice up your titles, create catchy hooks for social media, and ensure your content stays on point. Packaging your offerings in an enticing way is not about trickery but about showcasing the true value you bring.

To make this process even smoother for you, I've prepared a free workbook companion, "5 Steps to Funnel Leads to Your Group Program." You can download it here and use it to jot down your thoughts, ideas, and action steps.

Remember, your journey to a thriving group program is unique, and these steps are meant to guide you, not constrain you. If you have any questions or want to discuss your progress, I'm just a call away.

Group programs don't have to suck…

…they can be a source of inspiration, collaboration, and transformation. Embrace the power of connection, make learning interactive, tailor your content, celebrate wins, and leverage technology wisely. Your group programs are not just about what you teach; they're about the vibrant community you create.

Ready to revolutionize your group programs? Let’s chat about yours!

Allison Nelson
Previous

152: Should You Run A Group Program That Has Less Members Than You Planned?
Next

149: 5 Things You Can Do Today To Sell Your Group Program