159: The Difference Between Memberships & Group Coaching Programs (Copy)

Written By Allison Nelson

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Welcome back to the Group Coaching Masterclass podcast! Today, we're diving into a question that I often receive from my followers on Instagram: What's the difference between memberships and group coaching programs? It's an important question because understanding these differences can help you determine what's best for your online coaching business.

First things first, let's lay down the groundwork.

Memberships: What to Expect

In a membership program, you can typically expect the following features:

  1. Lower ticket pricing, usually around $100 or less per month.

  2. Access to a resource library, which may include templates, scripts, mini-courses, and more.

  3. Minimal interaction from the leader, with perhaps one monthly call or Q&A session.

  4. Potential for guest experts, challenges, and networking events.

  5. Larger number of clients, sometimes ranging into the hundreds.

  6. Indefinite sign-up periods, often lasting for six months to even a couple of years.

So, when do memberships work best?

They're ideal for clients who:

  1. Want ongoing access to resources to practice specific skills.

  2. Seek a convenient "one-stop-shop" for their needs, like meal planning or staying updated on industry trends.

  3. Prefer flexibility and don't necessarily require close community interaction.

  4. Are looking for solutions to immediate problems rather than deep, lasting transformations.

Group Coaching Programs: Key Features

Now, let's shift our focus to group coaching programs. Here's what you'll typically find:

  1. Fewer members, usually under 20, allowing for more personalized attention.

  2. Mid-level pricing ranging from $500 to $5,000.

  3. A structured curriculum with a defined time period, often conducted in cohorts.

  4. More in-depth content, such as modules and training materials.

  5. Regularly scheduled group calls and active leader participation.

  6. An online community for ongoing support and connection between sessions.

So, when are group coaching programs the way to go?

They're perfect for clients who:

  1. Desire a deeper transformation, whether it's weight loss, business growth, or personal development.

  2. Crave connection and community support to achieve their goals.

  3. Value accountability and thrive in a structured learning environment.

Choosing the Right Fit For Your Online Business

Ultimately, whether you opt for a membership or a group coaching program depends on your business goals and your clients' needs. Consider factors like pricing, level of interaction, and the depth of transformation you aim to provide.

If you're still unsure about which direction to take, I invite you to schedule a free Group Program Success Roadmap Strategy Call with me. Together, we'll clarify your program's purpose, identify areas of focus, and chart out your next steps towards making a real impact on your clients' lives.

Thank you for tuning in to today's episode. Until next time, keep coaching and making a difference!

Group programs don't have to suck…

…they can be a source of inspiration, collaboration, and transformation. Embrace the power of connection, make learning interactive, tailor your content, celebrate wins, and leverage technology wisely. Your group programs are not just about what you teach; they're about the vibrant community you create.

Ready to revolutionize your group programs? Let’s chat about yours!

Allison Nelson
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